Copy Writing

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Healthcare: Web, Print, Internal Communication, and Nonprofit Foundation 

I worked closely with the communications team at University Medical Center in Lubbock, Texas to produce content for a variety of sources. My work included:

  • a suite of pages for the hospital’s breastfeeding site
  • internal email and web communication that informed and celebrated employees
  • fundraising and appreciation letters for the hospital’s foundation arm

Below, I’ve provided a page from the breastfeeding site and an article written for Physician’s Notes (internal newsletter for doctors).

UMC Family Birth Center web pageimage

 

Nonprofits and Schools

I’ve worked with nonprofit organizations to create informational and promotional material for print, web, and speech. Below are posters I created for Second Baptist Church (Lubbock, Texas). The materials were part of a successful proposal to the congregation to construct a columbarium.

Fashion and Style

As a freelance contributor to Lubbock Magazine, I often wrote copy to describe current trends. This work often included interviews with tastemakers, as well as accompanying an editor and photographer to photo shoots.

Summer of the Shoe: MetallicsSummer Accessories (Men - urban vacation) - 2012

Summer Workplace Fashion - 2012
I enlarged the text on these two excerpts from the May/June 2012 Lubbock Magazine article on summer workplace fashion.